SCO
What Is SCO in Digital Marketing?
Like SEO, SCO specialises in the optimisation of your content on the internet using keywords. There are three types of SCO: search channel optimisation, social channel optimisation, and sale cycle optimisation.Search channel optimisation optimises the search channels to improve website visibility.
On the other hand, social channel optimisation optimises social media content.Sale cycle optimisation provides unique and relevant website content to reach each customer in different areas of the sales funnel .The following section will further discuss the differences between the three in digital marketing.
Search Channel Optimisation
Digital marketers use multiple channels, such as social media, organic searchers, paid searches, and search engines for digital marketing. You can categorise these channels into two: paid and organic.
SEO services in Singapore focus on boosting ranks and generating traffic in organic searches, whereas SCO improves the website visibility using all these digital channels. Clients post their organic and paid content on leading search engines, including Google, Bing, and Yahoo!.